Active Mail Order Buyers 'Grey' File |
List number 20716 |
List Description
If you are looking for a list with great roll-out potential, then try this brand new data pool consisting of mature upmarket mail order buyers. All have purchased within the last 12 months.
The customer profile is very much the mature homeowner, typically married. All have responded to off-the-page advertisements, inserts and catalogues offering a range of gardening and household products. Average spend per order is £20, and there is a high proportion of multi-buyers.
Special selections include by month and year of birth.
This list should prove to be an excellent performer for all mailers looking to target the affluent grey market, and with few restrictions too! Holidays, selected financial services offers, charities, mail order, health products, collectibles, and many more should all benefit from testing this list now.
| General Information | |
| List Number | 20716 |
| Total Size | 932000 |
| Lead Time | 2-4 Days |
| Minimum Rental Quantity | 5000 |
| Basic Rental Price (Pounds Sterling) per Thousand | 90.00 |
| Statistics | ||
| 0-12 Month Buyers | 468000 | |
| 0-12m Female | 244000 | |
| 0-12m Male | 224000 | |
| Females aged 50-60 | 87400 | |
| Females aged 60-70 | 73200 | |
| Females aged 70+ | 82000 | |
| Males aged 50-60 | 79400 | |
| Males aged 60-70 | 71400 | |
| Males aged 70+ | 73000 | |
| Prices of Selections (Pounds Sterling) | ||
| Geographic | 10.00 | (per thousand) |
| Month/year of birth | 10.00 | (per thousand) |
| Gender | 10.00 | (per thousand) |
| Output & delivery | 40.00 | (each) |
| Recency | 10.00 | (per thousand) |
For more detailed/purchase information, please use the enquiries facility available from the main menu above.
Call Listbroker on 0870 120 1326 for more information concerning list rental, or email us at lists@listbroker.com
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