Suttons |
List number 19 |
List Description
By appointment to Her Majesty The Queen, providors of seeds and plants to the Eden Project and the BBCs Alan Titchmarsh.
Sutton Seeds are one of the UKS top gardening brands and their file consists of mail order buyers of a wide range of quality flower and veg seeds, plants, bulbs and gardening equipment retailed by the well established and respected Sutton's group.
Names are originally sourced from direct mail campaigns, inserts, advertising in the 'broadsheets' and various magazines. A growing number of customers also use their website.
Buyers tend to be mature, with many aged over 50 and retired. They are mainly homeowners with the time to take gardening seriously. Average Order Value £55
Many of Sutton's customers have purchased regularly for many years, indicating a high level of customer loyalty.
The list has performed well for a wide variety of offers such as non-competing gardening products, publishers, credit cards, insurance and financial offers, wine, books, automotive, leisure and travel products and charities
| General Information | |
| List Number | 19 |
| Total Size | 185000 |
| Lead Time | 2 days |
| Minimum Rental Quantity | 5000 |
| Basic Rental Price (Pounds Sterling) per Thousand | 110.00 |
| Statistics | ||
| 0-12m Recency | 101200 | |
| 13-24m Recency | 84500 | |
| Prices of Selections (Pounds Sterling) | ||
| Life time value | 10.00 | (per thousand) |
| Order value | 10.00 | (per thousand) |
| Geographic | 10.00 | (per thousand) |
| Gender | 10.00 | (per thousand) |
| Output & delivery | 40.00 | (each) |
| Recency | 10.00 | (per thousand) |
| Multi-buyers | 10.00 | (per thousand) |
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