Prize Draw Responders - AICR |
List number 10106 |
List Description
The Association for International Cancer Research is one of the leading charities in the fight against cancer. Direct mail is a major factor in their fund-raising effort, with prize draws used as an incentive. Responders have all entered a prize draw, but have not as yet made a donation. These individuals are in effect, multi responders, as many rented lists are used to attract new supporters.
Responders are mainly female, with 68% aged over 50 and 35% aged over 65 years. The majority are home owners. 55% have an income of £20K per year or less, with many living off pensions, savings and investments. Most have credit cards.
Interests and hobbies include gardening, grandchildren, books, pets, competitions, lotteries and the pools. They support a range of charities including the elderly, supporting animals, pets and wildlife conservation, supporting cancer, and children's welfare.
The typical responder could be termed as a mature female, who enters competitions, supports charities and uses mail order frequently.
The list has proved successful for many users, especially offers aimed at the `grey market' and including mail order and fashion catalogues, prize draw publications, offers using a prize draw or sweepstake as an incentive, market research companies, gardening offers, selected financial services, and health and beauty offers.
| General Information | |
| List Number | 10106 |
| Total Size | 42640 |
| Lead Time | 3 days |
| Minimum Rental Quantity | 5000 |
| Basic Rental Price (Pounds Sterling) per Thousand | 100.00 |
| Statistics | ||
| 0-12m Names | 9000 | |
| Females Total | 19090 | |
| Males Total | 14557 | |
| Prices of Selections (Pounds Sterling) | ||
| Geographic | 10.00 | (per thousand) |
| Gender | 10.00 | (per thousand) |
| Output & delivery | 40.00 | () |
| Recency | 10.00 | (per thousand) |
| Charity Discount | 10.00 | (per thousand) |
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