| List number 10005 |
List Description
Dobies is a well-known company in the gardening market selling flower and vegetable seeds and plants plus bulbs, perennials, and garden equipment. Individuals on this file are invariable keen
gardeners, buying direct from Dobies as the brand is a specialist mail order supplier with no retail presence.
Names are originally sourced from direct mail campaigns, inserts, advertising in the 'broadsheets' and various magazines. A growing number of customers also use the website.
Buyers tend to be mature, with many aged over 50 and retired.
They are mainly homeowners with the time to take gardening seriously. Average Order Value £50
Many of Dobies customers have purchased regularly for many years, indicating a high level of customer loyalty.
The list has performed well for a wide variety of offers such as non-competing gardening products, publishers, credit cards, insurance and financial offers, wine, books, automotive, leisure and travel products and charities.
| General Information | |
| List Number | 10005 |
| Total Size | |
| Lead Time | |
| Minimum Rental Quantity | |
| Basic Rental Price () per Thousand | 0.00 |
| Statistics | ||
| 0-12m Recency | 85459 | |
| 13-24m Recency | 38763 | |
| Prices of Selections () | ||
| Life time value | 10.00 | (per thousand) |
| Geographic | 10.00 | (per thousand) |
| Order value | 10.00 | (per thousand) |
| Gender | 10.00 | (per thousand) |
| Output & delivery | 40.00 | (each) |
| Recency | 10.00 | (per thousand) |
| Multibuyer | 10.00 | (per thousand) |
For more detailed/purchase information, please use the enquiries facility available from the main menu above.
Call Listbroker on 0870 120 1326 for more information concerning list rental, or email us at lists@listbroker.com
For a printer friendly version of this page Click Here.